Church growth leaders have gone to great lengths to conduct massive surveys in which they ask unbelievers what they would like to see in churches. Thousands of people have responded to these surveys by saying that they want church services to be simpler, shorter, more positive, and most of all, focused on them. Church marketers then go back to the drawing board with their research and re-design the church to meet the felt needs of these “religious consumers.” The result: Hundreds of thousands of people in America have started attending churches on Sunday, and hundreds of thousands of people in America have been programmed to despise the true gospel if they were to ever actually hear it.