If Jesus Died For Everyone, Why Do Many Still Go To Hell?

1 John 2:2
Joel Webbon

If the death of Jesus is not a mere example of sacrificial love but actual atonement (the finished payment for sin), and if Jesus died for each and every individual, why do many people still go to eternal suffering in hell? It appears as though these individuals’ sins are being paid for “twice;” once by Jesus on the cross, and once by them in hell.